How OFX Uses Personalised Marketing to Build Trust in Volatile Times
Communicating with clients so that you are addressing their needs enhances brand trust and ultimately leads to more business. Bridie Smith, Global Head of Customer Relationship Marketing at OFX, explains how her company has kept marketing personal during COVID volatility.
5 Simple Actions That Make High-Performing Marketers Shine
e surveyed more than 4100 marketing leaders worldwide for the fifth edition State of Marketing report, and found distinct differences between the strategies and tactics of high-performers and underperformers.
How Customer Satisfaction Builds Better Brands
It all started with a carry-on bag. It's one of my favourites — a dark navy with black piping by a well-known luggage manufacturer. I I splurged and paid quite a bit but felt reassured as it came with warranty and assurance by the sales rep that I wouldn’t even be needing it. I felt good about my purchase and even better about the brand.