Personalised marketing works because it focuses on the whole journey — not just the conversion. Here’s how to get it right with 6 of the best examples of personalised marketing in action to inspire you.
Brands using loyalty programs to drive growth effectively are doing so by embedding them across every part of the customer experience. There’s a growing recognition that long-term customer engagement requires more than just rewards — it demands a strategic, holistic approach that permeates the entire organisation.
Net promoter score, or ‘NPS’, is a way of measuring customer satisfaction. It presents customers with a simple survey, then feeds their answers into a formula to produce a single figure for benchmarking.
What if you could stretch every dollar of your marketing budget further while crafting personalised experiences for your customers? AI and automation can make this a reality for your small business.
With the potential benefits of AI evolving daily, World Tour Essentials Melbourne is your chance to see the latest ways that CRM + AI + Data + Trust can transform how you connect with customers and grow your bottom line.
Market penetration is a marketing strategy that aims to expand the market share of a product or service within an existing market. Learn more with Salesforce.