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How to Scale a Startup

Aussie success story Shootsta shares their story. VP Global Marketing, Lauren Stephenson explains how they used Salesforce and DocuSign to establish better, tech-enabled processes, as well as what other businesses can do to drive transformation more broadly.

Growing Your Smb by Combining Technology and Purpose

With so many consumers shifting toward digital options, many small businesses are still rethinking everything from offerings to operations. But being able to focus on your core purpose — what you do best, what your customers want from you, the unique value you provide to customers — requires leveraging technology. Leaders from Canva, Xero and Lawpath break it down in gif form.

SMB Insights: Customer Experience

SMBs are major drivers of economic growth, representing more than 90% of the business population, 60%-70% of employment, and 55% of GDP in developed economies. So while the businesses may be small, their…

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