Learn what a Salesforce Architect is, how these trusted advisors steward successful Salesforce implementations, and how you can start your architect journey.
If you work in marketing, sales or product development, you’ve probably heard the term “business strategy” thrown around. But, what does it mean exactly? And, why is a strategy so essential to the success of your business?
The past two years have been a whirlwind for everyone and small-to-medium businesses are no exception. Social and economic changes have forced business owners to rethink the way they operate on every level, and many had no choice but to make these changes on the fly.
It is no small task to scale a customer service team to handle 200,000 complex customers, across multiple jurisdictions. With a team of just 20 people it seems near impossible — but as BizCover have proved it can be done. Brad Hoyle, Operational Excellence Manager at BizCover shares how the team tailored their use of Salesforce from manual case management into transformative highly automated business systems.
Account-based marketing (ABM) is emerging as the new vogue in business marketing, calling for sales and marketing teams to work together to significantly improve business goals.