Some of the most successful companies have one thing in common – incredible customer service. These businesses go out of their way to make the customer feel appreciated, understood and cared for. The end result of this is simple but powerful -- a strong connection to the customer that goes deeper than the normal company-customer relationship.

If your company is also setting out to better serve its customers, who are increasingly connected and opinionated, then you need a strong customer service philosophy. A strong philosophy on customer service will make the difference between standing out from the pack and staying competitive, or marring your brand name.

To get you off on the right foot, the team over at Desk.com has put together 50 of the best, most inspirational customer service quotes. Here are some of my top picks:

50 Customer Service Quotes You Need to Hang In Your Office from Desk

"Your most unhappy customers are your greatest source of learning." -Bill Gates, Microsoft

"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves." - Steve Jobs, Apple

"It is not the employer who pays the wages. Employers only handle the money... It is the customer who pays the wages."- Henry Ford, Ford Motor Company

"We see our customers as invited guests to a party, and we are the hosts. It's our job to make the customer experience a little bit better."- Jeff Bezos, Amazon.com

"The best way to find yourself is to lose yourself in the service of others." - Mahatma Gandhi