Salesforce’s Growing Sticker Addiction (Plus, the Rarest of Them All!)

Melinda Smith’s Salesforce MVP sticker is displayed on her laptop proudly next to a sticker for Two Wit, a podcast she co-hosts. Gemma Emmett, a solutions architect in the UK, sports an old-school Salesforce logo decal alongside a sticker of Success Cloud’s Blaze. Salesforce MVP Brian Kwong is reluctant to apply his pony sticker anywhere — and has considered framing it instead. And Rob Cowell, a Salesforce Developer in London, is building a sticker-trading app because his swag cup overfloweth.

The Trailblazer Community is fanatic about Salesforce stickers. But what caused this obsession?

Stickers are handed out like candy around Salesforce HQ in San Francisco. In fact, there have been 600-700 orders for them to date*. At virtually every event, product launch, recreational activity, holiday gathering, and more, you’ll likely find a Salesforce sticker commemorating it. You can also get ahold of stickers at our local events and community meetups, as rewards and prizes for campaigns, and even from sales reps on the road.

Laptop lids tend to be the most popular landing spot for these iconic stickers. Each essentially becomes a living canvas of self-expression. Some Trailblazers opt to display stickers based on their meanings or relevancy to them; others just love the inherent cuteness factor of them. Mark Adcock, a Salesforce consultant in Charlottesville, Va., says his assortment of laptop stickers convey that: “I’m passionate about equality and learning, a supporter of programs empowering women in tech, and others underrepresented in technology.”

Some Trailblazers have become bona fide collectors, constantly on a quest to diversify their sticker assortment. Michelle Hansen, a four-time Certified Salesforce Admin in Cedar Rapids, Iowa, has more than 190 different Salesforce stickers in her collection. Many are proudly on display on her “sticker wall” at work. “I hope showing that side of myself to colleagues makes me more human and approachable. Work doesn’t have to be so stuffy all the time. It is possible to be professional and playful.”

Salesforce stickers: the new social currency

This isn’t new. Trailblazers started clamoring for stickers years ago. They’ve always been a great conversation starter and a fun way to bring people together. Trailhead Senior Creative Director Domenique Sillett shares: “I was at the Adobe MAX conference, and in the first five minutes of taking out my laptop I met a Salesforce customer and two Astro fans. The same thing happened on a plane with a Salesforce partner once, too.”

Not only are stickers an instant icebreaker, they’re also a reminder that our enthusiastic community is made up of individuals with unique interests. Zarina Varley Scott, a Certified Admin and Community Group Leader near Toronto, saw a release logo she connected with — AppExchange’s Appy playing a trumpet. "I play the trumpet and I love Appy. I told Domenique Sillet how much I loved it, and she had some printed."

Dreamforce ‘18 played host to a sticker swap at the Trailblazer Community Cove. It was the brainchild of Community Managers Sofia Rodriguez Mata and Alex Pisani, after years of witnessing sticker hysteria first-hand. After a dry run at Connections in Chicago, the duo was ready to go big at Dreamforce. “Folks had folders and sticker organizers ready specifically for exchanging stickers,” Rodriguez Mata recalls.

And what were the most popular stickers? “The Pride Astro is always a big hit — and the Lionheart Astro and Blaze stickers are asked about a lot because they’re not as widely distributed,” she says.

*** Sticker Swap Alert! Check in with the Community for future sticker swaps at our events and meet-ups.***

But Trailblazers aren’t sitting around waiting for a Golden Hoodie Astro sticker to fall into their laps. Sharing in Salesforce sticker joy continues to happen everywhere Trailblazers go, both digitally and in real life. Salesforce MVP ’14-’17, Jennifer Shier fondly displays her two favorites: a self-portrait gifted to her by Sillett, and an Explorer Einstein sticker that symbolizes the great adventure she’s on with Salesforce Analytics. Texas-based Admin Zachary Banks has built up an impressive volume of stickers to trade or give away to sticker newbies. So has 7x Certified Admin Jeanette Jett, who’s started an honest-to-goodness sticker album. Salesforce MVP Amy Oplinger is even thinking about investing in various laptop covers since her laptop lid is at maximum capacity.

Looks like the devotion to these little adhesives isn’t just a passing fad. That a small piece of swag brings joy to many, carries the spirit of Trailblazers around the world, and signifies so much — equality, innovation, analytical-thinking, empowerment and more — is a true testament to what makes our community unique.

“I’ve never seen so many people with beaming smiles over stickers,” Community manager Alex Pisani says of the Dreamforce sticker swap. It was beautiful.”

What’s your favorite Salesforce sticker, and why? Email blog@salesforce.com with a photo of you and your sticker. We’ll include stories and photos in a Part 2 of this post.

*This is not a sponsored post, but if you’re wondering, we get a lot of our stickers through custom sticker manufacturer Sticker Mule.

Updated Jan 2019 for accuracy.