With threats like Amazon and fast-moving pure-play companies that seem to emerge in the market daily, consumer goods (CG) companies are racing to meet rapidly changing consumer expectations that have unglued the traditional product sales model. Add already existing pain points in the relationship with retailers, and CG companies are left with a three-part conundrum:
The answers lie in going direct-to-consumer (D2C). D2C channels offer unprecedented access to ownable consumer data so CG companies can get acquainted with consumers, understand habits and behaviors to better adapt the journey, and build lasting relationships. That’s something distribution partners — even Amazon — cannot do for your brand.
D2C is part of the future of CG — and 99% of CG leaders say they are already investing in D2C sales. If you’re considering creating a D2C ecommerce site, keep reading to learn how to:
You can also find best practices and tips in Going Direct-to-Consumer, the step-by-step guide to building a D2C ecommerce site.
A seamless experience requires a game plan for operations, production, and service that gives consumers choices at every stage of the journey. We’ve outlined — at a high level — the ways to optimize your experience.
A single view of your data is the key to unlocking the best consumer experiences throughout the entire journey. A unified engagement platform aggregates data across every channel for a 360-degree view. Providers like Salesforce Commerce Cloud make it easy to achieve this so that you can deliver the personalized experiences that build loyalty.
Consider this use case in how data influences the consumer journey:
AI enhances the customer experience because it powers personalization at scale. It analyzes the nuances and behaviors from consumer data across touchpoints and surfaces relevant content that increases the likelihood of conversion. Here are just some of the ways it works:
Going D2C is your opportunity to know your consumers in ways you never have before. Access to first-party data will refine your strategies, evolve your journeys, and exceed expectations. If you’re ready to jump, learn more about the steps you need to take to bring your brand and consumers together.