Marketers, Here’s Your 5-Minute Guide to Dreamforce

You may have heard that there’s a little event called Dreamforce happening in San Francisco, Oct. 14-16. Are you ready? With more than 1,500 sessions — not to mention all the festivities, including Dreamfest (Metallica and Benson Boone will be performing) — the event can be a lot to take in. That’s why we’ve created this Dreamforce for Marketers cheatsheet just for you. 

Keep this guide handy while you’re wandering the vast Dreamforce campus or watching remotely from your home or office. 

Now let’s jump right to the good stuff!

The in-person experience at Dreamforce for marketers

Keynotes, workshops, demos, oh my! 

There’s a lot at Dreamforce for marketers to choose from, so bookmark this page for all the onsite marketing sessions and to build your own agenda. Also, download the Salesforce Events mobile app to have all the info in your hands when you need it.

If you can make just one thing a day, go to these must-see sessions in Moscone North:

Oct. 14, 10:00 a.m. PT — Dreamforce Main Keynote: Join Salesforce CEO Marc Benioff, along with special guests, to learn about how every business can reinvent itself for the agentic AI generation.

Oct. 15, 11:00 a.m. PT — Agentforce Keynote: Become an Agentic Enterprise. Learn how brands such as Williams Sonoma and Equinox are building great agentic experiences.

Oct. 16, 10:00 a.m. PT — Marketing Keynote: 3 Steps to Agentforce Marketing: Learn how to scale your marketing team with AI agents that create, personalize and optimize campaigns, turning every channel into a two-way conversation.Plus, check out these Trailblazer-led sessions throughout the three days.

Swing by the Marketing & Commerce Lounge

This is a home away from home for marketers at Dreamforce with product experts, fun activations and more.

Visit the second level of Moscone West to connect, learn, and solve business challenges through 1:1 appointments with technical product experts. Spruce up your profile pic using our self-service headshot booth and see how one of Brazil’s biggest chocolatiers, Cacau Show, delights customers with an intuitive and personalized shopping experience powered by Agentforce.

Get hands-on in the Campground

Want to learn more about how marketers can use the latest innovations (such as AI agents) to improve their workflows and make better connections with customers? Head over to the Marketing Zone at the Dreamforce Campground for immersive, hands-on demos from experts. We will also have Campfire Chats where you’ll hear real stories and successes from Salesforce customers. 

You’ll find Salesforce experts to educate you, along with our partners who will help guide you along the way with next-level personalization strategies. Don’t miss out!

The virtual Dreamforce experience 

Not going to San Fran? No problem. Head to Salesforce+ for free programming and highlights all day. We will be broadcasting all the excitement of Dreamforce for Not going to San Francisco? No problem. Tune in to Salesforce+ for free programming and highlights all day. We will be broadcasting all the excitement of Dreamforce for marketers around the globe. Look out for the Marketing Broadcast on Oct. 16, which will include:

• The Marketing Cloud Keynote, which will explain how agentic AI can help you build lasting relationships with your customers using proven, real-world examples to demonstrate how it works.
• A panel of Salesforce product experts unpack our major Dreamforce product announcements and what’s in store for marketers. 

We promise this Dreamforce will be the best one yet. Thought-provoking talks, innovative product announcements, and endless chances to connect with friends – it’s going to be a magical week. 

It’s just about time to throw on your Trailblazer hoodie and join the fun. We look forward to seeing you very soon!