
Headless Commerce in 5 Steps – and How To Convince Your Org You Need It
Use APIs to separate the front end and back end of your ecommerce tools for a more frictionless, targeted customer experience.
As VP of Product Management, Abhi Sharma leads the Salesforce B2C Commerce team, including trust, merchandising apps, storefront shopping apps, developer tooling, and the partner ecosystem. Abhi has led the transformation of the B2C developer experience, including new commerce APIs, a headless gateway, SDKs, Sandboxes and the Commerce Cloud Developer Center, as well as rebuilding new high-scale commerce services. Abhi is constantly interacting with Salesforce customers and partners to help inform the Commerce Cloud roadmap and continuously deliver new innovation. Prior to Salesforce, Abhi previously led product and engineering at Amazon, Microsoft, and Oracle.
Use APIs to separate the front end and back end of your ecommerce tools for a more frictionless, targeted customer experience.
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