Anna Rosenman is a former senior vice president of marketing for Commerce Cloud and Experience Cloud at Salesforce. She’s a digital marketing leader with a history of bringing a human touch to B2B marketing.
Digital experiences touch just about every customer, partner, and employee. So how do you measure their success or failure? When thinking about measuring return on experience (RoX), look at the experience you’re investing in – and pinpoint the key metrics the experience will impact.
Europe, Middle East, and Africa