Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration showing the best free ad ideas for SMBs

Blog

11 Free Advertising Ideas For Small Businesses That Actually Work

We researched the top ad ideas for your startup and small business — here are the results.

A LinkedIn icon in a square on a blue background.

Blog

7 LinkedIn Connection Strategies For Small and Medium Enterprises

Building meaningful professional connections on LinkedIn can help your business achieve authentic growth.

A YouTube icon on a smart phone with a showcase of television screens showing media behind it.

Blog

11+ Small Business YouTube Channels You Need to Follow Today

Keep your growing team ahead of the competition with a curated list of the best small business YouTube channels to date.

A clipboard and pencil, Small business owners preparing for the Small Business Week.

Blog

How to Prepare for National Small Business Week (2027)

Prep for National Small Business Week with tips, tools, and AI and get your SMB on the map.

Two men in suits walking down a building lit up with windows, suggesting a partnership.

Blog

Maximize Growth: The Power of Partnerships for SMBs

Partnerships can be a powerful growth engine for startups and growing teams. Here’s how.

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