Caylin White

Editorial Lead and Growth Manager

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm Not Writing ...

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

A flower shop small business owner leaning in the doorway looking at phone, suggesting supporting a small business.

December 1, 2025

The best support for any business is rooted in connection. Check out these SMB support tips.

Wrapped presents on top of a laptop keyboard with a credit card next to them.

November 28, 2025

Ready to turn holiday chaos into organized revenue? These practical tips are your seasonal treat.

Illustration of two cellphones showcasing UX and UI floating with similar icons with arrows around them in various blues.

November 26, 2025

Learn the ins and outs of user experience, and how it can make your UX better.

Illustration showcasing artificial intelligence (AI) tools for small businesses.

November 21, 2025

Want to choose the right AI tools for your SMB? We’ve got you covered.

Smiling friends taking videos on a colorful business front steps

November 20, 2025

Get seen and heard with these viral video-making tips from small teams and startups.

November 10, 2025

Want to learn how to become an Agentblazer for your business? Here’s how SMBs all over the world are getting AI-ready.

Illustration of a small business team on a chart going upward with the help of a “hand” representing leadership coaching.

November 7, 2025

Triple your growth with a small business leadership coach.

Three people looking at a pitch deck in an office around a model.

November 5, 2025

Create the perfect pitch deck and get the funding your startup or small business needs to grow — fast.

A SMB owner making a video at a desk with a smartphone, tripod and computer.

Sachin Shenolikar

November 4, 2025

What if video marketing wasn't overwhelming for your business? Let’s make that happen.

Illustration of Slack and CRM dashboards side by side, and confetti on a multi-pastel background.

November 3, 2025

Using Slack and Salesforce CRM together makes it easier to win new business. Here’s how.

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