Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Mail sent arrow and envelope Email marketing concept, vector design on teal background.

Blog

5 Email Marketing Tips for Small Business Commerce Shops

Help your small retail business stand out with simple ways to connect with shoppers right from your inbox.

Businesswoman using a calculator to calculate numbers on a company's financial documents, calculating CPL.

Blog

What is Cost Per Lead (CPL)?

So, what is CPL and how can understanding it improve your outreach efforts? Let’s find out.

Stethoscope, healthy fresh food and exercise equipment, showcasing small business wellness program.

Blog

Set Up Your Small Business Wellness Program (And See What Happens)

When you take care of your people, they take care of your customers — and everything gets taken care of.

A set of dice with arrows on them set in a circle on a blue background, showing customer feedback loops.

Blog

Customer Feedback Loops: Lasting Tips for SMBs

What are your customers saying about you and how can you use it to better your business?

A capture of a smart phone showcasing the Slackbot and Slack apps on a red screen background.

Blog

Slackbot For Small Business: The Best Bot in the Biz

Turn your team into a productivity powerhouse with the newest little bot in the business.

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