Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

3D Isometric Flat Vector Conceptual Illustration of User Tariff Plan, Online Subscription

Blog

Scale Your MRR: Subscription Management For Small Business

Learn how automated tools help your team manage recurring revenue. Build for the future.

AI tools illustration to analyze sales data and boost growth

Blog

12 AI Sales Strategies for Startups That Actually Work

Your next sale could already be in motion — here's how AI is helping startups close more deals.

Small Business Growth Analytics Concept - Local Shop Icon with Rising Chart

Blog

Sell Smarter: Ecommerce Metrics To Track For Your Small Business Shop

Use smart data to improve your online shopping experience and connect with your customers.

Young latin shopkeeper woman using touchpad working at clothing store.

Blog

Wait, Black Friday Planning In Spring? It’s Time to Start Holiday Promotions

Your holiday commerce planning starts now for your startup or SMB. Let’s find out how you can get ahead.

Customer acquisition concept. Business lead, Inbound marketing, customer retention. 3D magnet attract audience

Blog

11 Free Lead Generation Tips for Small and Growing Businesses

Building a sales pipeline doesn't have to be a full-time job when you use smart tools that do the heavy lifting for you.

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