Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

ChatBot Automating Customer Support Illustrated on a Processor.

Blog

Top 10 Conversational AI Support Platforms For Startups

Get ready to simplify service and elevate your small business with conversational artificial intelligence (AI).

Yellow post it notes on a teal background showcasing task delegation for SMBs.

Blog

What Is Task Delegation and Are You Doing It Right?

You may feel like you're delegating tasks effectively, but these tips may shed some light for your team.

A POV shot looking down at a phone being held by two hands with red finger nails, and the user is sitting down.

Blog

10 Mobile App Marketing Tips for Small Teams

Market your mobile app with smart tools and even smarter techniques.

A male Trailblazer and Salesforce character Astro in black hoodies showcasing Trailhead and forest on a blue background.

Blog

6 AI Trailhead Certifications To Train Your Small Business Teams

Upskill your SMB team with these Trailhead certifications on AI that provide the hands-on training needed today.

Danielle Kerendian

Vibe coding as AI programming and new information technology concept are shown by photo collage with photos of the hand and laptop

Blog

Thinking of Vibe Coding Your CRM? Here’s The True Cost

Considering vibe coding your customer relationship management tool? You might want to read this first.

Kavea S. Abhishek

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