Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

A target illustration on a blue background

Blog

Business Brass Tacks: Strategy vs Tactics

Defining strategy and tactics: Why small businesses need both to win.

Apple store application icon on Apple smartphone screen close-up showcasing app store optimization.

Blog

Go Mobile Crazy: Learn App Store Optimization (ASO) In 5 Steps

Getting your app noticed in a crowded market is a big task, but with the right optimization techniques, you can stand out.

Top view of women using a laptop to find what they are interested in using internet marketing search.

Blog

Internet Marketing 101: Online Campaigns for SMEs

A simple guide to online marketing that will help your small business thrive in a digital world.

Sachin Shenolikar

A simple brown package sits on the doorstep of a home surrounded by potted plants, illustrating delivery and dropshipping services.

Blog

The Best Dropshipping Suppliers for Small Businesses

Find the best dropshipping partners for your growing business. We’ve got a list going.

CRM collage with icons and hands

Blog

6 Sales CRMs For Small Businesses: Low-Cost Tools for Big-Ticket Selling

Check out our picks for the best low-cost CRMs built for small business sales teams.

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