Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

A male Trailblazer and Salesforce character Astro in black hoodies showcasing Trailhead and forest on a blue background.

Blog

6 AI Trailhead Certifications To Train Your Small Business Teams

Upskill your SMB team with these Trailhead certifications on AI that provide the hands-on training needed today.

Danielle Kerendian

Vibe coding as AI programming and new information technology concept are shown by photo collage with photos of the hand and laptop

Blog

Thinking of Vibe Coding Your CRM? Here’s The True Cost

Considering vibe coding your customer relationship management tool? You might want to read this first.

Kavea S. Abhishek

A target illustration on a blue background

Blog

Business Brass Tacks: Strategy vs Tactics

Defining strategy and tactics: Why small businesses need both to win.

Apple store application icon on Apple smartphone screen close-up showcasing app store optimization.

Blog

Go Mobile Crazy: Learn App Store Optimization (ASO) In 5 Steps

Getting your app noticed in a crowded market is a big task, but with the right optimization techniques, you can stand out.

Top view of women using a laptop to find what they are interested in using internet marketing search.

Blog

Internet Marketing 101: Online Campaigns for SMEs

A simple guide to online marketing that will help your small business thrive in a digital world.

Sachin Shenolikar

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