Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Close-up of a Calendar on Orange Background. Showing National SMB week.

Blog

Small Business Week Readiness: 4 Things to Do Before May (2026)

Get ready for the biggest week for small business by checking these essential items off your list.

A woman standing holding a computer with icons around her showing microproductivity

Blog

What Is Microproductivity and Why Is It Helping So Many Teams?

Learn how breaking big tasks into bite-sized wins helps your small business stay focused and get more done every day.

Mail sent arrow and envelope Email marketing concept, vector design on teal background.

Blog

5 Email Marketing Tips for Small Business Commerce Shops

Help your small retail business stand out with simple ways to connect with shoppers right from your inbox.

Businesswoman using a calculator to calculate numbers on a company's financial documents, calculating CPL.

Blog

What is Cost Per Lead (CPL)?

So, what is CPL and how can understanding it improve your outreach efforts? Let’s find out.

Stethoscope, healthy fresh food and exercise equipment, showcasing small business wellness program.

Blog

Set Up Your Small Business Wellness Program (And See What Happens)

When you take care of your people, they take care of your customers — and everything gets taken care of.

Enter a valid e-mail address

Select your Country

Select a state/province

Select a state/province

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

New to Salesforce?

About Salesforce

Popular Links