Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

A set of dice with arrows on them set in a circle on a blue background, showing customer feedback loops.

Blog

Customer Feedback Loops: Lasting Tips for SMBs

What are your customers saying about you and how can you use it to better your business?

A capture of a smart phone showcasing the Slackbot and Slack apps on a red screen background.

Blog

Slackbot For Small Business: The Best Bot in the Biz

Turn your team into a productivity powerhouse with the newest little bot in the business.

ChatBot Automating Customer Support Illustrated on a Processor.

Blog

Top 10 Conversational AI Support Platforms For Startups

Get ready to simplify service and elevate your small business with conversational artificial intelligence (AI).

Yellow post it notes on a teal background showcasing task delegation for SMBs.

Blog

What Is Task Delegation and Are You Doing It Right?

You may feel like you're delegating tasks effectively, but these tips may shed some light for your team.

A POV shot looking down at a phone being held by two hands with red finger nails, and the user is sitting down.

Blog

10 Mobile App Marketing Tips for Small Teams

Market your mobile app with smart tools and even smarter techniques.

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