Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration of customers looking at lots of sticky notes on a wall, showing customer analysis paralysis.

Blog

Do Your Customers Have Analysis Paralysis? Find Out

Here’s how to simplify the buying journey and help your customers make confident decisions with the right data tools.

Illustration showing the cycle of growth through affiliate marketing with arrows in a circle towards business icons.

Blog

The Ultimate List Of Affiliate Marketing Tips For SMBs and Startups

Building your small business with affiliate marketing? The right strategy, combined with AI-driven tools, can accelerate your growth.

A line of bright blue filing cabinets opening against a wall, symbolizing resource management.

Blog

Resource Management 101: Everything In Its Right Place

Doing more with less is the new business mantra‌ — ‌and resource management is how it gets done.

Chatbot conversation on laptop screen app interface with artificial intelligence technology providing virtual robotic assistant customer support and information for small business SME B2C concept.

Blog

AI Customer Experience: Your Guide to Intelligent Service

Your customer deserves the best possible experience — try AI to see how you can serve them better.

Allison Williams

A woman with headphones on and a laptop working on guest blogging on a comfortable bed with her arms raised in celebration.

Blog

The Art of Guest Blogging: Content Tips For Small Teams

Boost your brand's authority, reach new audiences, and get more traffic to your website with the power of guest blogging.

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