Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Question mark on blue background.

Blog

How To Build a Self-Service Portal For Your Small Business

Are you ready to set up a self-service portal for your growing support team? Here’s how.

Timery Crawford

Illustration of online shopping on social media app and online store via mobile phone ecommerce platform for small business.

Blog

Quick Guide: Choose the Best Ecommerce Platform for Your Small Business

Your online store is the foundation of your future growth — let us help you build it right.

Two local bakery owners reviewing a data driven marketing strategy pointing at their bread at the counter, calculating.

Blog

Become a Data-Driven (Small But Mighty) Marketing Team

Learn how small businesses are letting data drive their marketing campaigns — and it’s working.

Blog

Salesblazers: A Path to Success for Small Business Owners

Learn how to power your small business growth through community and innovation.

Illustration of an on-off switch turning AI on to showcase the new vertical AI agents of business.

Blog

The Rise of Vertical AI Agents: A New Pillar for Startups

Make advanced automation accessible with vertical AI agents.

Brett Grossfeld

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