Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

open book and computer

Blog

30+ Free Resources for Small Businesses and Startups

Tap into these free resources to grow fast — and not spend a dime.

Illustration of an ecommerce website with shopping cart icons on a desk with a yellow background.

Blog

Top 5 Ecommerce Tools For Small Business

Launching an online store is just the beginning of your ecommerce journey. To turn a good idea into a thriving business, you need the right digital ecosystem. The days of simply selling products…

Floating copyright bright blue symbol showing symbols for digital copyright, patent protection

Blog

How To Patent a Business Idea

Turn your vision into reality with intellectual patent planning.

Illustration of helpdesk software and a small business user with an AI chatbot saying 24 hours.

Blog

The 8 Best Help Desk Software Options for Small Teams

Find affordable helpdesk tools with AI — yes, it's possible.

Attendees at Dreamforce watching a presentation on stage.

Blog

Must-Attend Events For Small Business Owners

We've compiled a list of small business-focused events for the next year to help you stay ahead of the curve.

Enter a valid e-mail address

Select your Country

Select a state/province

Select a state/province

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

New to Salesforce?

About Salesforce

Popular Links