Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration showcasing an SMB owner looking at three arrows or paths to CRM success with Salesforce.

Blog

Choose Your Own CRM Adventure: The Path of Salesforce Suites

Grow faster with the right Salesforce CRM suite for your business.

Blog

What Is a Digital Creator? Everything You Need to Know

The term 'digital creator' emerged as platforms like Instagram introduced formal creator tools and monetization options.

Sachin Shenolikar

An illustration showcasing a business man walking up 5 steps with an arrow pointing upward showing growth through the 5 business stages.

Blog

The Stages of Business Growth To Build Success

Knowing exactly where you stand right now helps you make smarter decisions for the future.

Jessica Williams

Illustration showcasing small business owners learning commerce courses online.

Blog

20+ Free Commerce Courses for New Business Owners: Build Your Dream Store

New business owner? These free commerce courses teach essential skills and knowledge to succeed.

Illustration showing a cell phone with multiple integrations and applications.

Blog

5 CRM Integrations To Help Automate Your Small Business

Ditch the busywork with CRM integrations and focus on what really matters.

Enter a valid e-mail address

Select your Country

Select a state/province

Select a state/province

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

New to Salesforce?

About Salesforce

Popular Links