Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

an illustration showcasing a SMB team using the SWOT analysis

Blog

Skyrocket Your Small Business Success with a Simple SWOT Analysis

Want to turn challenges into opportunities? A SWOT analysis helps your small business face weaknesses and build strengths for a better future.

A woman entrepreneur sitting in a chair at a whiteboard arranging a project management system

Blog

What Is Project Management? (A Comprehensive Guide)

Plan, manage, and organize your projects with this comprehensive guide. Because projects are how things get done.

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