Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

A professional invoice template showing how to write an invoice and organize business transactions easily.

Blog

How to Write an Invoice For Small Business (+ Free Template)

Learn how to write an invoice for your growing business and start getting paid today.

Illustration showing a CRM manager in action.

Blog

What is a CRM Manager? The Complete Guide for Startups and SMBs

Find out what a CRM manager does and how they can help your small business or startup build stronger customer relationships.

Illustration of a small business owners ideas

Blog

15+ Small Business Ideas To Start Today

These small business ideas, tips, and strategies will help you turn a spark into lifelong success.

Illustration of AI sales forecasting and AI agents in a globe

Blog

AI Sales Forecasting For Startups: How to Get it Right

You can use trusted AI to forecast sales — here's how.

Illustration showcasing Agentforce for small business by Salesforce

Blog

What is Agentforce for Small Business?

Learn how Agentforce 360 supports your growing business or startup by helping you scale faster.

Enter a valid e-mail address

Select your Country

Select a state/province

Select a state/province

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

New to Salesforce?

About Salesforce

Popular Links