Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration of ai prompts for small business marketing

Blog

6 AI Prompts for Small Business Marketing

Want to learn how AI prompts can help your small business reach greater heights? Here are proven prompts for marketing your SMB.

A team around a conference table talking about their about us page

Blog

Tell Your Story: 8 Tips for Your Small Business ‘About Us’ Page

What should your "About Us" page include? Here are a few tips and real-world examples to help your story stand out.

Illustration showing AI prompts for small business service

Blog

7 AI Prompts For Small Business Service

Learn how AI prompts help any small business service team wow customers.

Storefront on small business saturday

Blog

6 Tips to Make the Most of Small Business Saturday

Wondering how to take advantage of Small Business Saturday as an SMB owner or entrepreneur? Consider these tips and tools.

Illustration showing AI prompts helping small business sales

Blog

5 AI Prompts for Small Business Sales

Discover how AI prompts can supercharge your small business sales strategy, making engagement and conversions easier than ever.

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