Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Illustration of a small business owners ideas

Blog

15+ Small Business Ideas To Start Today

These small business ideas, tips, and strategies will help you turn a spark into lifelong success.

Illustration of AI sales forecasting and AI agents in a globe

Blog

AI Sales Forecasting For Startups: How to Get it Right

You can use trusted AI to forecast sales — here's how.

Illustration showcasing Agentforce for small business by Salesforce

Blog

What is Agentforce for Small Business?

Learn how Agentforce 360 supports your growing business or startup by helping you scale faster.

Illustration of ai prompts for small business marketing

Blog

6 AI Prompts for Small Business Marketing

Want to learn how AI prompts can help your small business reach greater heights? Here are proven prompts for marketing your SMB.

A team around a conference table talking about their about us page

Blog

Tell Your Story: 8 Tips for Your Small Business ‘About Us’ Page

What should your "About Us" page include? Here are a few tips and real-world examples to help your story stand out.

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