Cherilynn Castleman, Author - Salesforce

My background

Cherilynn Castleman is a global sales executive, thought leader, and Managing Partner at CGI Executive Coaching. She helps sales teams close bigger deals faster by blending relationship-driven strategies with AI-powered insights. Cherilynn champions women and diverse professionals, coaching them to elevate executive presence, financial fluency, and client impact. Her mission: shift mindsets, inspire bold action, and create sales leaders who are too good to be ignored.

Cherilynn's latest articles

Illustration of a person standing in front of an oversized scale. One side is weighed down with a green checkmark to represent customer value proposition

Blog

Customer Value Proposition: How to Create One that Works in 6 Steps

Start by decoding your audience's desires, zeroing in on their obstacles, and convincing them that your solution solves it all.

Cherilynn Castleman

Imagine a cold email template being sent, shown as a document on a laptop screen, with a person confidently announcing its success.

Blog

17 Cold Email Templates for Sales You Can Use to Generate Hot Leads

Whatever you do, don't open your email with "I hope this email finds you well." Learn how to spark conversations with these tried-and-true templates.

Cherilynn Castleman

Inside sales rep on a call.

Blog

Inside Sales: How to Sell (and Succeed) Without Hitting the Road

To succeed in this role, you'll need to hone your prospecting, communication, negotiation, and active listening skills.

3 authors

Illustration of a person transitioning their career from student to salesperson on a blue background

Blog

Discover What Sales Experience Is — and Why You Already Have What It Takes to Succeed

Want to break into sales? Learn how everyday experiences can translate into high-impact sales skills.

Cherilynn Castleman

Customer with a pain point sitting in front of a laptop looking sad

Blog

Customer Pain Points: How to Identify and Address Them

When you get to the heart of customer pain points, you can tailor the right solution and close the deal.

Cherilynn Castleman

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