
84% of Marketers Know: Ignored First-Party Data Damages Customer Lifetime Value (CLV)
Put as much effort into your data strategy as your online commerce. Here’s how you can make the most of marketing technology to increase your CLV.
Conor Wiegmann creates innovative, customer-centric marketing strategies using machine learning and deep learning models for companies in the Retail and Consumer Goods industries.
Put as much effort into your data strategy as your online commerce. Here’s how you can make the most of marketing technology to increase your CLV.
Values-based marketing, artificial intelligence, and insights from 7,000 marketers worldwide. Catch up with the latest podcast episodes of the Marketing Cloudcast.
How to reimagine a physical event, pivot a nonprofit communication strategy, and shift your brand marketing strategy in the COVID-19 climate.
We launched a new Marketing Cloudcast series, Leading Through Change. This podcast initiative echos the blog content series and will feature ways marketers can guide their communities through this period of uncertainty.
Director of Brand Strategy and Comms at Smartling Adrian Cohn stops by Marketing Cloudcast to share the steps necessary to execute your organization’s localization strategies.
In this episode, we learn how companies can develop inclusive marketing campaigns that encompass every persona — regardless if they have a single marketer versus a whole department.
In this episode of Marketing Cloudcast, we speak with Ben Higgins about using his position as an influencer to build a brand of generosity, authenticity, and passion.
In this episode of the Marketing Cloudcast, we’ll share the insights we learned this past holiday season from industry thought leaders and marketing experts to help you make your next move.
Marketing Cloudcast sits down with Corinna Cohen, a Salesforce Marketing Cloud Developer for Caleres. She best practices for creating a powerful customer experience.
On this episode of the Marketing Cloudcast, we sat down with two-time Chief Marketing Officer, Jenny Williams to get her insights on how marketers can build their careers and manage agile teams.
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