David Vickers

I'm an AI Solutions Director and Technical Evangelist at Salesforce, working with organizations across regulated industries and high-growth technology to turn AI ambitions into achievable outcomes. With a background in technical architecture and product strategy, I specialize in helping enterprises build practical AI roadmaps — the kind grounded in governance, clear metrics, and the reality of what their current systems can actually support. I've helped with dozens of projects implementing generative AI, advised on data governance and responsible AI adoption, with a particular focus on the gap between what AI can theoretically do and what a given organization is realistically ready for.

Internally, I work closely with solution engineers and architects, contribute customer insights to Salesforce's product roadmap, and present at Dreamforce and industry events throughout the year. I also write — about enterprise technology, organizational reality, and why the gap between the two is so reliably interesting. It's the same conversation I have with customers every day, just with better editing and no slide deck attached. Typically, the technology is seldom the hard part.