Erin Hueffner, Author - Salesforce

My background

Erin Hueffner is a writer from Madison, Wisconsin. Her career spans two decades in tech, journalism, and content marketing. At Salesforce, Erin’s work focuses on sales fundamentals and best practice content for Salesblazers. Erin has a bachelor’s degree in English from the University of Wisconsin-Madison.

Erin's latest articles

Blog

7th Edition State of Sales Report: 3 Growth Trends for Startups and SMBs

Caught between high customer expectations and limited time, small teams are reinventing their sales with AI agents — find out how.

Businesswoman using a calculator to calculate numbers on a company's financial documents, calculating CPL.

Blog

What is Cost Per Lead (CPL)?

So, what is CPL and how can understanding it improve your outreach efforts? Let’s find out.

A person in a blue suit and yellow tie uses a magnifying glass to examine a document, illustrating the process of product led sales.

Blog

What Is Product-Led Sales? The Ultimate Guide

Learn how this strategy lets your product sell itself and win more customers.

A diverse group of professionals enthusiastically applauding during a sales meeting, embodying sales motivation.

Blog

9 Ways to Motivate Your Sales Teams When Things Get Tough, According to the Experts

Get advice from Salesblazer pros to spark motivation with your reps.

Illustration of people standing in front of a computer with bar charts representing sales capacity planning.

Blog

Sales Capacity Planning 101: How to Drive Growth and Hit Your Goals

Learn how data-driven sales capacity planning paves the way for more consistent results.

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