Erin Hueffner, Author - Salesforce

My Background

Erin Hueffner is a writer from Madison, Wisconsin. Her career spans two decades in tech, journalism, and content marketing. At Salesforce, Erin’s work focuses on sales fundamentals and best practice content for Salesblazers. Erin has a bachelor’s degree in English from the University of Wisconsin-Madison.

Erin's latest articles

Brainstorming, meeting and planning with business woman speaking to staff in boardroom of office.

Blog

How to Scale a Sales Team in One Quarter: Top Tips

Bigger sales, bigger success. Not bigger budgets. Here's how to scale sales in one quarter or less.

An illustration of a startup highrise and icons of deal management and a male sales rep using deal management software on a teal background.

Blog

More Wins, Less Admin: Why Startups Need Deal Management Software

Spend less time guessing and more time closing with these deal management tools.

An illustration of lead magnets with a hand in a computer and oversized magnet with three silhouetted leads, on a teal background.

Blog

15+ Lead Magnet Ideas For Your New Gig

From free templates to AI-powered quizzes, here's a list of lead magnet ideas that help small businesses attract big customers.

Blog

7th Edition State of Sales Report: 3 Growth Trends for Startups and SMBs

Caught between high customer expectations and limited time, small teams are reinventing their sales with AI agents — find out how.

Businesswoman using a calculator to calculate numbers on a company's financial documents, calculating CPL.

Blog

What is Cost Per Lead (CPL)?

So, what is CPL and how can understanding it improve your outreach efforts? Let’s find out.

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