From building trust to optimizing promotions, key account management is the foundation for building and growing your brand.
Keep your retailers happy and your margins high by following retail execution best practices.
Across marketing, sales, commerce, and service, AI removes the roadblocks that prevent efficiency.
Approximately $500 billion is spent on trade promotion each year. Yet 80% of consumer goods executives are unhappy with the results.
What’s next for your brand? Here are the action items that should top your checklist - and they’re powered by AI and data.
In the future, predictive and generative AI could use your historical and real-time data to make sure your displays and promotions are executed perfectly in every store.
The popular name in household products is taking on an aggressive digital transformation, supported by a commitment to helping employees learn and grow — with gamified learning playing an important role.
Despite challenges of the pandemic, Land O’Lakes has been able to increase API development productivity by 25%.
See how Kimberly Clark rolled out #ShareASquare, an omni-channel campaign aimed at calming the fear of shortages and fostering community spirit by encouraging people to “share a square.”
