Hsiao-Ching Chou

I'm a journalist by training and a communicator by practice, shaped by three formative experiences: over a decade in daily newsrooms, where I learned to find the story and serve the reader; six years inside a systems biology research institute, where I learned systems thinking, first encountered machine learning, and worked with PhDs to translate their research; and the launch of Mismatch: How Inclusion Shapes Design, where I learned to ask whose voice is missing and who bears the cost of that absence. These lenses frame how I approach communications and converge on the questions that matter most in AI: how complex systems behave, whom they affect, and how to make all of it legible to the people outside the room.

At Salesforce, I lead AI content strategy on the Experience Design (XD) Marketing and Engagement team. Since 2021, I've been the editor of the Salesforce design blog and I co-lead content strategy for how XD shows up at TDX and Dreamforce.

It's rare that I'm not doing something related to writing or content creation. Outside of Salesforce, I'm known for my three cookbooks on everyday Chinese home cooking and serving as a board member for the Ballard Food Bank. I also serve as the volunteer manager and photographer for my son's Seattle United U18 Samba team.