
Itai Asseo
author title Senior Director of Incubation and Brand Strategy, AI ResearchAs the Head of Incubation and Brand Strategy for AI Research at Salesforce, Itai works on AI technology that is crucial for our customers' future. Itai has led innovation teams at Salesforce since 2015, working with our most strategic customers to realize human-centered visions and solutions. Prior, Itai led the technology group at Digitas, a global marketing firm, producing award-winning work for world-class brands. Working across different industries since the early internet days, Itai has led an ed-tech startup to a successful exit; collaborated with Harvard Business School professors on executive leadership programs, and partnered with Fortune 100 CEOs on business strategies.


xGen-small is an enterprise-ready compact LM that combines domain-focused data-curation, scalable pre-training, length-extension, instruction fine-tuning, and reinforcement-learning to deliver Enterprise AI with long-context performance at predictable, low cost.
Salesforce’s Chief Scientist and Chief Futurist, who were there from AI’s earliest days, talk about its evolution, and what we can expect.
We are knocking on the door of a scaled-up model of AI that promises to change our world.