Jacob Lehrbaum

SVP, Product Marketing

My Background

Jacob Lehrbaum is responsible for telling Salesforce’s company story — helping the world understand its platform, products, and impact. With a background in open source, mobile, and cloud, he writes about how AI, CRM, and data are transforming how businesses operate, get work done, and drive customer success.

An illustration of a woman working at a laptop with icons suggesting agentic AI surrounding her

Jacob Lehrbaum

October 2, 2025

CRM isn’t just data storage. It’s the memory, logic, and governance that give AI agents the context and rules to get real work done.

An illustration showing a handshake between a robotic hand and a human hand.

Jacob Lehrbaum

August 4, 2025

AI can do incredible things, but we need to guide it with clear intent to get the best results.

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