Kate Sheridan

Senior Product Marketing Manager, Commerce Cloud

Kate Sheridan is a senior product marketing manager for Salesforce Commerce Cloud. Sheridan focuses on positioning and messaging, release marketing, analyst relations, and competitive intelligence for B2B commerce. Before joining Salesforce, she worked in brand management and ecommerce for Drano, Windex, Scrubbing Bubbles, and more.

B2B Commerce

Why Customer Segmentation Is Everything for the Growth of Your B2B Digital Commerce

Kate Sheridan

March 22, 2021

Dividing your customers by a number of metrics – such as size, order frequency, or channel – can help you conquer customer loyalty and higher rings.

Commerce

How to Level Up Your B2B Commerce Solution

Kate Sheridan

February 10, 2020

Leveling up B2B commerce is so much more than getting products to existing customers. If a company saves you time, you’ll go back again and again. Here's how.

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Kate Sheridan

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