My background
As Senior Director of Solution & Strategy for Banking at Salesforce, Kelly Horn is a recognized leader in financial services innovation. Named among American Banker's Most Powerful Women in Banking 2025, she leverages extensive business and IT expertise to drive transformative change. Kelly plays a critical role in enterprise planning, helping banks bridge expectation gaps and adopt Agentforce AI. Her strategic and creative vision empowers institutions to deliver exceptional customer success.
Kelly's latest articles
Blog
You cannot proactively serve a customer you cannot fully see. It is that simple. Yet every day, your service teams are asked to do exactly that. Your customer service representatives log in, pick…
Blog
Stop Treating Disputes Management Like IT Tickets
Why Does the 41 Billion Dollar Chargeback Crisis Require a Purpose Built Platform? If you lead service operations or a contact center at a financial institution, you know the industry is at a…
3 authors
Blog
Customers Will Switch Banks Due to Poor Service — Here’s How AI Can Help
With AI, you can better meet your customers' needs and give them the personalized service they expect from their bank.
Blog
3 Ways Banks Can Bridge The Growing Customer Expectation Gap
As customers now expect more personalized experiences, banks should be agile enough to sense and respond to those changes quickly.

