Kristin Pierce

I thrive at the intersection of scale and emerging technology. Having led marketing engines at Salesforce, Stripe, and AWS, I focus on helping businesses unlock their next stage of growth. Currently, as the leader of Global SMB and Growth at Salesforce, I work to democratize enterprise-grade power by giving smaller businesses access to the same agentic AI and automation used by the Fortune 500. My goal is simple: make CRM solutions a competitive advantage, not a hurdle.

I specialize in navigating the "Frontier Tech" defining modern business. At Salesforce, I'm helping lead the shift toward agentic AI, moving beyond chatbots to autonomous agents that empower SMBs to compete at scale. My background at AWS and Stripe gave me a front-row seat to the backbone of the internet, where I learned how cloud infrastructure and global money movement eliminate friction for entrepreneurs and businesses of all sizes. Whether I'm partnering with companies on their CRM journey — from Salesforce Suites to complex ecosystems — or helping pivot strategies toward AI-driven discovery, I aim to make technology a seamless bridge to growth rather than a barrier to entry.

I live and work in Seattle, a city that shares my obsession with what’s next. When I’m not exploring the latest in CRM and agentic AI, I’m usually out enjoying the rugged beauty of the Pacific Northwest. I’m a firm believer that the best technology should disappear into the background, allowing us to focus more on the human side of work and the great outdoors.