Luke Ball

VP of Product Management

Luke Ball is a VP of Product Management. In his years at Salesforce, Luke has led product and/or user experience in a number of different areas, including Social Studio in Marketing Cloud, Chatter and Community Cloud, Search in Platform, and now Order Management in Commerce Cloud. Luke lives in Berkeley, Calif., with his wife, two daughters, a yellow Labrador Retriever, and a minivan.

An illustration of a yellow truck and a stack of boxes next to a laptop computer showing package tracking information: what is order management

Commerce

What Is Order Management — And Why Should You Care?

Luke Ball

February 23, 2024

An order management system is the brains behind the scenes in the ordering and fulfillment journey. It can make or break your relationship with your customers.

Retail

How To Wow Your Customers With World Class Order Management

Luke Ball

November 6, 2020

Here are a few ways to ensure that you're creating moments that amaze your shoppers.

Ecommerce

Why Your OMS Needs UX To Be the Focus FTW

Luke Ball

September 17, 2020

Order management allows brands to be agile, address market dynamics, and empower users.

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