Luke Ball, Author - Salesforce

My background

Luke Ball is a VP of Product Management. In his years at Salesforce, Luke has led product and/or user experience in a number of different areas, including Social Studio in Marketing Cloud, Chatter and Community Cloud, Search in Platform, and now Order Management in Commerce Cloud. Luke lives in Berkeley, Calif., with his wife, two daughters, a yellow Labrador Retriever, and a minivan.

Luke's latest articles

An illustration of a yellow truck and a stack of boxes next to a laptop computer showing package tracking information: what is order management

Blog

What Is Order Management — And Why Should You Care?

An order management system is the brains behind the scenes in the ordering and fulfillment journey. It can make or break your relationship with your customers.

Astro for world-class order management

Blog

How To Wow Your Customers With World Class Order Management

Here are a few ways to ensure that you're creating moments that amaze your shoppers.

Why Your OMS Needs UX To Be the Focus FTW

Blog

Why Your OMS Needs UX To Be the Focus FTW

Order management allows brands to be agile, address market dynamics, and empower users.

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