Matt Marcotte, Author - Salesforce

My background

Matt brings 30 years of experience in consumer retail. He was previously the chief operating officer at Bergdorf Goodman, where he transformed the iconic 120-year-old brand to a digitally enabled customer experience. Matt approaches the business as a consumer anthropologist and is obsessed with human behavior, relationships, and experience.

Matt's latest articles

2020 holiday retail strategy

Blog

The Do’s and Don’ts of Holiday Retail Messaging in 2020

What will it take for retailers and brands to stand out this holiday?

Astro with holiday gifts

Blog

3 Ways Retailers Can Use Ecommerce To Give Back To Communities

The season of giving will be like no other in 2020. So, how do you support your community in the absence of traditional methods like special in-store events and pop-ups?

Astro in a wintry scene

Blog

700 Million Gifts Risk Not Arriving on Time This Holiday Season

How retailers can prepare for last-mile fulfillment.

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