![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/michael-perla.jpg?w=400)
author name
Michael Perla
author title Senior Director, Business Value Services
My Background
Michael Perla is a senior director in Business Value Services at Salesforce. He was formerly a sales strategy and effectiveness consultant and co-authored a book on Sales Force Transformation. He resides in the Atlanta metro area with his wife and two kids. Connect with him on LinkedIn.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)