
Paul Bookstaber
author title Writer, SalesblazerPaul Bookstaber is a writer at Salesforce. He has a decade of experience in content marketing in B2B tech. Before that, he published a magazine and ran a tabloid blog. Today, he splits his time between Florida and the Mountain West, and loves to hike, ski, and watch Bravo. He is in a polyamorous relationship with Luke and Roger, who are cats.

Learn how historical sales data can give you a vision into future asset value and expenses so you can create strategies that win.
Knowing when a lead is ready to be handed off from marketing to sales can improve your sales cycle speed — and win rate.
Learn key distinctions so you can record your sales revenue with speed and accuracy.
Manual sales route planning is a thing of the past. See how a technology-based approach can increase the ROI of your field sales.
Learn the 6 steps to building a customer-obsessed culture — and start building long-lasting customer relationships.
SMBs have a variety of motivations, and your solutions need to help them reach their goals.
Empower your reps to sell more efficiently with impactful coaching, effective onboarding, and guidance in the flow of work.
What is it, why should you care, and how can you begin?
Set your company up for predictable revenue growth with the right forecasting processes and tools.