Paul Cordasco

Imagine a world where a global airline and a luxury hotel chain want to reward their mutual “diamond-tier” travelers with a bespoke vacation package. Historically, to do this, both companies would have to…

Learn why mastering AI-driven personalization matters, and get tips from a major financial services company

As budgets tighten, marketing departments may shift their focus toward efficiency. Here’s how a smart customer data-led strategy can hit both targets.

Your website is one of the first places where customers form impressions about your brand. They expect personalized experiences, and they want it done well.

Here’s a crawl->walk->run framework to help marketers wrap their heads around the digital data transformation task at hand.