Pratik Desai
Head of Applied AI, ListEngage
My background
I am the Head of Applied AI at ListEngage, where I help organizations unlock the power of Salesforce and AI to deliver more personalized, intelligent customer experiences at scale.
My expertise
With deep roots in both the Salesforce ecosystem and AI innovation, I’ve spent over a decade bridging the gap between data, strategy, and human behavior. From Marketing Cloud to Data Cloud to predictive models and automation, my focus is helping businesses turn complexity into clarity—and AI into actual results.
When I'm not working
You’ll find me chasing my daughter around the yard, tinkering with a side project, or recharging with my wife and a good homemade meal.
Pratik's latest articles
Blog
Your brand needs to be present for the customer at the moment of relevance, not before, not after. Here's how to do that.
Blog
How the Automation Spectrum Moves the Needle on Your Marketing Cloud Use Cases
ListEngage has deployed 50+ Agentforce implementations. Here's what separates the winners from the "science projects".
Blog
What You Can Learn from ListEngage’s Agentic Marketing Showdown Demo
Head of Applied AI Pratik Desai explains his team’s Connections prize-winning innovation and how you can do it yourself
Blog
B2B Personalization Is Broken – Here’s How to Fix It
Solving these four problems will help you cut through the noise with a strategy that listens, adapts, and sells faster
Blog
How HLS Personalization is About to Revolutionize Patient and Member Experiences
These tips will help you prepare for a new era of health and life sciences marketing
