Vala Afshar, Author - Salesforce

My background

Vala is chief digital evangelist at Salesforce. He was previously the chief marketing officer of Extreme Networks. Before that, he was CMO and chief customer officer of Enterasys Networks responsible for global marketing and customer service and support.

Vala's latest articles

Blog

IT Leaders, Here’s How to Use AI to Delight Your Customers

Learn how to become a customer company through IT and AI implementation to create seamless customer experiences.

Vala Afshar

Newsroom

5 New Business Trends to Make or Break Success in 2023

Editor’s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. We are in a transformative moment, with “once in a lifetime”…

Vala Afshar

illustration of a customer sitting at a table using a laptop and phone

Blog

How To Improve Customer Focus: 6 Tips and Strategies

This is our step-by-step guide to create a more customer-focused culture in your organization.

Vala Afshar

Illustration of a person looking into a window with a credit card and a mobile phone. customer experience

Blog

What is Customer Experience?

Brands need to build customer relationships and provide experiences that exceed expectations. If not, your connected customer will find a competitor who can.

Vala Afshar

Blog

3 Revealing Stats From Our Digital Trends Report

Digital channels are driving more revenue, customers want more transparency, and jobs are becoming more tech-driven.

Vala Afshar

Vala Afshar

Chief Digital Evangelist

My background

Vala's latest articles

IT Leaders, Here’s How to Use AI to Delight Your Customers

5 New Business Trends to Make or Break Success in 2023

How To Improve Customer Focus: 6 Tips and Strategies

What is Customer Experience?

3 Revealing Stats From Our Digital Trends Report

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