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author name

Vala Afshar

author title Chief Digital Evangelist
author bio

Chief Digital Evangelist at Salesforce.com. Prior role was Chief Marketing Officer, Extreme Networks. Prior role was CMO and Chief Customer Officer of Enterasys Networks responsible for global marketing and customer service and support.

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New Research Uncovers Big Shifts in Customer Expectations and Trust
Salesforce Connections

New Research Uncovers Big Shifts in Customer Expectations and Trust

Here's the second edition of "State of the Connected Customer"—digital customer research from Salesforce. This survey of over 6,700 consumers and business buyers globally uncovers the modern customer mindset. The report delves into the nuances of a tricky consumer landscape in areas like customer experience, B2B expectations, technology, and trust.

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