Vala is chief digital evangelist at Salesforce. He was previously the chief marketing officer of Extreme Networks. Before that, he was CMO and chief customer officer of Enterasys Networks responsible for global marketing and customer service and support.
Here's the second edition of "State of the Connected Customer"—digital customer research from Salesforce. This survey of over 6,700 consumers and business buyers globally uncovers the modern customer mindset. The report delves into the nuances of a tricky consumer landscape in areas like customer experience, B2B expectations, technology, and trust.
Europe, Middle East, and Africa