Vala Afshar

Eighty-two percent of customers agree a company’s trustworthiness matters more than it did a year ago. (And other research findings.)

Learn how to give customers a great experience and exceed their expectations.

How can you create a more customer-focused culture within your business? Here are a few tips to build a customer-first mindset.

What does customer engagement really mean for modern businesses? A new global study from Salesforce Research reveals some surprising answers.

Here's the second edition of "State of the Connected Customer"—digital customer research from Salesforce. This survey of over 6,700 consumers and business buyers globally uncovers the modern customer mindset. The report delves into the nuances of a tricky consumer landscape in areas like customer experience, B2B expectations, technology, and trust.