Jan 13, 2020 By Cesar Castro

How to Make Employees Your Customer Community Superpower

As customer communities continue to evolve, companies are embracing the benefits they can bring beyond peer-to-peer support forums, such as product ideas and brand advocacy. When establishing a community as part of your digital customer service, it’s a given that you’ll hire staff dedicated to the... Read More

Customer Service, Community Cloud, Service Cloud, Service, Customer Experience

Feb 21, 2018 By Cesar Castro

4 Ways That Advocacy Can Build Value in a Customer Community

As Sr. Director of Adoption and Engagement for Community Cloud, I spend a lot of time speaking with Community Cloud customers and Community Managers to learn how communities are driving real business value. In the last year I’ve been very interested in the topic of advocacy, something I think many... Read More

Community Cloud, Customer Service

Apr 28, 2017 By Cesar Castro

5 Characteristics of Successful Community Strategies

As Sr. Director of Adoption and Engagement for Community Cloud, I spend a lot of time developing best practices and strategies to help customers improve their community’s business value. After meeting with many of our customers to discuss their community goals and objectives, I’ve been sharing key... Read More

Community Cloud

Feb 22, 2017 By Cesar Castro

Managing Communities at Scale: Strategies for Success

As Sr. Director of Adoption and Engagement for Community Cloud, I spend a lot of time developing best practices and strategies to help customers improve their community’s business value. I'd like to share some key takeaways about community strategy with you in this three-part series that includes: ... Read More

Community Cloud, Community

Feb 15, 2017 By Cesar Castro

Understanding Shared Purpose: How You Can Use it to Create Engaged Communities

As Sr. Director of Adoption and Engagement for Community Cloud, I spend a lot of time developing best practices and strategies to help customers improve their community’s business value. Having met with many of our customers to discuss their community goals and objectives, I'd like to share some... Read More

Community, Community Cloud