Jennifer Turcotte is Director, Global Life Sciences Industry at Salesforce. As part of the Healthcare and Life Sciences team, Jennifer works to bring customer success to biopharmaceutical, medical device, and diagnostic companies. She brings 10 years of industry experience having held roles in marketing, IT, and product strategy at Grail, Genentech, and Complete Genomics. Connect with her on LinkedIn.
Feb 10, 2020 By Jennifer Turcotte
Today, pharmaceutical companies are transforming their approach and developing engagement strategies with the end-consumer in mind. According to a global study of nearly 6,000 healthcare consumers, there are areas where pharmaceutical companies excel, while other areas need improvement. Read on for... Read More
Jan 27, 2020 By Jennifer Turcotte
In 2020, the pharmaceutical industry continues its transition to value-based outcomes and a focus on gathering more real-world evidence. Leaders will center strategies on outcomes by conveying the value of medications to providers, forging strong partnerships with payers, and establishing direct... Read More