B2C Commerce August Release: Custom Apps and Omnichannel Innovations

Ecommerce teams spend hours every week clicking through menus, searching for deeply buried tools, and manually reconciling product data across channels. The August 2026 release fixes that frustration by handing you the keys to your operational workspace. Here’s everything you need to know about what’s new.

Customize Business Manager with a new, flexible interface

Our newly overhauled Business Manager is designed to put your specific workflow front and center. To help you complete tasks quickly, we’re introducing a modern, flexible interface that lets you build custom workspaces and personalize your navigation using simple clicks instead of code. 

Now in Business Manager, you can:

• Design Tailored Workspaces: Whether you’re using our new Merchandising template or building your workspace from scratch, you can now drag, drop, group, and rename modules to perfectly match your daily needs and reduce visual clutter.
• Customize Navigation Effortlessly: Drag and drop modules, group pages into custom sections, and rename or delete apps directly from the header to eliminate clutter.
• Search Faster: Finding exactly what you need is also easier than ever thanks to a unified header search and a redesigned, high-contrast left navigation menu that provides more space for nested categories.

Real-time anomaly detection

As retailers start to prepare for the next holiday season, it’s crucial to keep your storefronts healthy, performant, and secure. With our new Anomaly Detection for B2C Commerce, you now have access to a production-ready, AI-powered tool that automatically surfaces unusual patterns in real time — like order or payment failures, error spikes or failed logins. No more time spent manually digging through logs.

Shaped directly by customer feedback, the updated experience now offers custom filtering, expanded monitoring coverage, and richer root-cause context. This ensures your SRE, security, and support teams aren’t just alerted to the fact that an anomaly occurred; instead, they know exactly what changed, where to investigate, and how to resolve operational issues fast before they ever impact your shoppers.

Unified product catalog across B2C and POS

Deliver a seamless shopping experience by keeping your product information perfectly synced across all channels. With catalog unification, B2C Commerce now serves as your single source of truth, automatically pushing product data directly to your Point of Sale systems on your preferred schedule. 

This automated integration eliminates tedious manual data entry and reduces costly errors, ensuring that your customers always see accurate, up-to-date product details whether they are browsing online or checking out in-store. Getting started is easy. Simply enable the feature switches in your Business Manager to unify your physical and digital storefronts.

What’s new for Merchandisers & Storefront Managers

• Approaching Discount Banners: Boost your average order values and encourage larger basket sizes with our new Approaching Discounts feature. Seamlessly add ready-to-use components to your storefront — such as a progress bar or a dynamic message like, “You’re $10 away from free shipping” — that shows shoppers exactly how close they are to unlocking special promotions. 
  
• Dynamic Boost & Bury Rules: Keep your merchandising strategies fresh and responsive by building boost and bury rules dynamically based on active data metrics. Instead of relying solely on static product attributes, you can now leverage real-time performance data — such as sales velocity, order count, revenue, and impressions — to accurately reflect current shopper behavior. 
  
• Agentic Product Refinement and Translation (Open Beta): Accelerate your global expansion with our new AI-powered translation and refinement tools, currently available in Beta. You can now dramatically speed up localization across multiple regions by using AI to instantly translate and polish product information directly from your product lists. Once you enable the Agentforce Merchant Agent and grant the necessary Business Manager permissions, you’ll be able to streamline your localization workflows and launch products in new markets faster than ever.
  
• On-Site Search Click-Through Rate Tracking: Gain deeper insights into shopper behavior with the new Click-Through Rate metric, now available on the On-Site–Top Search dashboard. You can easily monitor how often shoppers click on a result after searching to better understand overall search engagement. By tracking these trends, you’ll be able to quickly spot patterns, identify what’s working, and prioritize high-value conversion opportunities to continuously optimize the search experience for your customers.
  
• Access Agentic Commerce Search in Business Manager: Easily launch Agentic Commerce Search directly from App Launcher in Business Manager without navigating through Merchant Tools. 

What’s new for SEO & Growth Marketers

The way shoppers search is changing. According to our latest research, 79% of B2C merchants are already seeing more traffic from LLM-powered search. These new features will help ensure that your products show up wherever your customers search. 

• Google Merchant Center Integration: Expand your reach and get your products in front of more shoppers with our new Catalog Feed Integration for Google. You can now effortlessly syndicate a curated product feed directly to Google Merchant Center without needing to write a single line of custom code. By simply mapping your B2C Commerce product fields to Google’s requirements, filtering your included products, and previewing your feed before turning on the daily sync, you can ensure your product titles, prices, images, and availability stay perfectly accurate and up-to-date across Google’s shopping channels.
  
• JSON-LD Page Meta Tags: Maximize your storefront’s visibility across both traditional search engines and modern AI platforms with our new JSON-LD support. By easily adding structured data (like Schema.org) to your pages via a JSON-LD meta tag, you ensure that search engines and AI answer engines, such as ChatGPT and Perplexity, can directly read key product facts like names and prices without having to guess from your HTML. This improves your overall organic discoverability and enables eye-catching rich results so your products stand out where shoppers are searching.

What’s new for Developers & System Administrators

This release brings significant upgrades to the Developer Toolkit, focusing on streamlined deployments, stronger security defaults, and broader AI integrations.

• First-Class Page Designer Content Blocks: Content blocks are now recognized as a distinct, reusable content type in both the CLI (via content export and content list –type fragment) and the VS Code extension. Instead of holding separate copies, every page or component using a block now links back to a single canonical source, ensuring shared promotional banners and content stay perfectly consistent everywhere they are used.
  
• Enhanced Security with PKCE Authentication: Authorization Code + PKCE is now the default browser login flow for B2C auth, replacing the legacy implicit flow. This aligns with upcoming OAuth 2.1 standards by keeping tokens out of the URL and persisting a refresh token so developers can authenticate once and stay signed in. Older Account Manager clients will receive an automatic, temporary fallback with a warning, but transitioning to PKCE-capable clients is highly recommended.
  
• Idempotent Site Archive Import Sets: Move metadata and configurations across sandbox, staging, and production environments with verifiable, ordered import sets. Each step generates a confirmed WebDAV receipt before proceeding, automatically retries on failure, and is completely safe to re-run without risking duplicate changes. Import sets can also surface a README for manual follow-up steps, ensuring deployment context travels directly with the migration.
  
• Batch Sandbox Cloning: Teams standing up multiple parallel test environments can now provision up to five clones from the same source in a single request using b2c sandbox clone create –target-count <1-5>. These batches share the same TTL, profile, and notification settings, and can be tracked easily with a shared batch ID.
  
• Unified Tooling Configuration: You can now manage a single shared configuration across the CLI, VS Code extension, and AI/MCP integrations using b2c setup default-config set|get|unset. This eliminates merge conflicts by allowing your global dw.json and project-level dw.json to coexist cleanly.
  
• Action Required for AI-Agent Users: The b2c-dx-mcp 2.0.0 release introduces a breaking change. MCP tool callers using the debugger must rename the cartridge_directory parameter to cartridgeDirectory and remove the client_id parameter.
  
• Open Agent Plugins Standard: Developer tooling now follows the open Agent Plugins standard (v1.0.0) with a standard plugin.json manifest and mcp.json for the MCP server plugin. This allows teams to consume our plugins directly through their preferred AI coding assistants—including Codex, Cursor, GitHub Copilot, VS Code, and Kiro—without being locked into a single ecosystem.
  
• SCAPI as default: The Developer Toolkit now uses SCAPI by default across SDK, CLI and IDEs, with a fallback to OCAPI where applicable when using auto mode.
  
• SCAPI Timeouts for Custom APIs: Customers gain greater control over their site’s performance by customizing API timeouts for custom APIs to up to 120 seconds, ensuring complex backend tasks run smoothly while keeping your storefront fast and responsive for shoppers.
  
• SCAPI new and updated API endpoints: We have enhanced the guest shopper handling via API, added extensions to shopper basket and added new endpoints to sites and shopper promotions. 

Maintaining a healthy, secure, and seamlessly integrated commerce architecture is at the core of what you do. This month’s release introduces powerful new tools designed to streamline your workflows, reduce manual overhead, and proactively safeguard your storefronts.

• Integration Health Reporting: Ensure your storefront runs flawlessly with our new Connection Status Reporting for Commerce apps. You can now monitor integration health directly from the installed app screen in Business Manager, gaining real-time visibility into whether your connections are healthy, degraded, or unhealthy. By catching broken integrations early with clear error messages and exact timestamps, you can easily follow built-in remediation steps, like updating credentials, to resolve issues before they impact your customers’ experience.
  
• Automated URL Redirect Schedules: Schedule redirects well in advance for product go-lives, category changes, and seasonal campaigns, ensuring a smooth shopper experience while giving your team more time to focus on strategy rather than site maintenance. By setting specific “Online From” and “Online To” dates, your redirects will now activate and expire automatically without requiring any manual updates in Business Manager. 
  
• Refined Profile Sync Duplicate Rules: Keep your customer data cleaner and more accurate with our refined duplicate prevention for Shopper Profile Sync. We’ve upgraded from a single-rule model to a more robust configuration utilizing three specific matching and duplicate rules. This update effectively prevents duplicate person accounts by cleanly distinguishing between guest and registered records.
  
• Accelerate Incident Response with Bulk SLAS Token Revocation: Streamlining security operations for merchants, the new SLAS Admin API endpoint enables rapid session invalidation at scale. During suspected compromises or bulk offboarding, admins can revoke all tokens for up to 50 B2C shoppers per call using just their Login IDs. This zero-configuration tool eliminates token lookup steps while maintaining platform stability via automatic rate limiting at 100 calls/minute per tenant.