3 Ways Generative AI Will Help Marketers Connect With Customers
3 min read
Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. Powering this effort is Trailhead, Salesforce’s free online learning platform. More than 5 million people around the globe are learning in-demand skills on Trailhead to transform their careers, drive success at their companies, and get started on new Salesforce Career Paths.
Career Paths on Trailhead empower anyone to start their journey and find their entry point into the Salesforce ecosystem. And with more than ten different Career Paths from which to choose, the new Career Match app helps you start your career journey with Salesforce. Answer questions based on values, purpose, and preferences, and Career Match will recommend a Career Path as a starting point.
Once you’ve chosen a Career Path, the Career Hub is the first step on your journey. You can learn in-demand skills for free, connect with a community of experts, and transform your career. We’ve invested heavily to make sure you can learn the latest and most relevant skills on Trailhead — including skills you need for a specific career and those everyone can use to advance in this new work landscape, like AI, data literacy, emotional intelligence, and more.
A Salesforce Administrator (admin for short) solves business problems by customizing the Salesforce Platform. Admins build, configure, and automate technology solutions to deliver business value.
Meet Salesforce Admin Carlos Frias. Carlos is a 4x Salesforce Certified NYC Dev Trailblazer Community Group leader.
“I love the power of the Salesforce Platform, and that passion ignited my admin career. Trailhead is a game-changer because it puts the power to learn into our own hands.”
Curious about the life of an #AwesomeAdmin? Explore the Salesforce Admin Career Path to see if this is the role for you.
Salesforce Developers build applications with no code and code without compromise. They deliver innovative customer experiences using a mix of Salesforce and industry-standard tools to solve complex business problems.
Meet Salesforce Developer Farah Sherif. Farah was facing some tough career decisions, but after seeking guidance from her local Trailblazer Community Group, she landed her first full-time role as a Salesforce Developer.
“Being a Salesforce Developer doesn’t just mean you write code; you evaluate platform capabilities, use different tools, and much more.”
Check out the Salesforce Developer Career Path to see if this is a role you could be interested in.
Salesforce Architects are big-picture thinkers and in-depth problem solvers. They design systems that stand up to anything and help build the future of business. Architects are the most trusted digital advisors and team leaders in the ecosystem.
Meet Salesforce Technical Architect Blanca Leon-Carter. Inspired to learn Salesforce, Blanca began skilling up on Trailhead and took a course with Rad Women, an organization dedicated to increasing the number of women in technical roles.
“In just 18 months, I developed specialized skills as an architect, earned three Salesforce Certifications, and began sharing best practices with the Trailblazer Community.”
Does a career as an #AllStarArchitect interest you? Discover the Salesforce Architect Career Path.
Salesforce Consultants confidently bridge the gap between a customer’s challenges and their goals by creating a plan that maps to results. They specialize in figuring out which tools (in this case, Salesforce solutions) the customer needs to succeed.
Meet Salesforce Consultant Joey Chan. Joey loves his job because of the flexibility, freedom, and diversity of projects it brings.
“Salesforce has been a huge part of my career advancement, so it’s exciting to see they’re providing more opportunities for others to join the Salesforce ecosystem with the new Consultant Career Path.”
Want to learn more about being a #ConfidentConsultant? Get started with the Salesforce Consultant Career Path.
A Salesforce Business Analyst is a project-based, business-improvement role. They elicit, document, and analyze requirements around business challenges. They then produce data-driven solutions with their knowledge of both the business needs and the capabilities of the technology.
Meet Business Analyst Toni V. Martin. She enjoys sharing her experience, hot tips, and insights on the day-to-day role of a business analyst and how to join this growing community.
“As a business analyst, you get to be a bridge between the business side, which may not have an understanding of Salesforce, and the technical side, like admins.”
Think this may be the career for you? Check out the Salesforce Business Analyst Career Path.
Half artist and half scientist, marketers know the power of great story-telling—especially when they have data to back it up! Marketers wear many hats and can have a variety of career paths, from demand generation to product marketing to data analysis.
Meet Brandon Walton, marketer extraordinaire and founding partner of his company. His in-demand Salesforce Marketing Cloud skills helped him advance his career and jumpstart his company.
“If you want to take your marketing career to the next level, Trailhead has the tools to help you succeed. Learn on Trailhead, join the community, roll up your sleeves, and get to work!”
If this role piques your interest, see if being a #MomentMarketer is right for you with the Marketer Career Path.
Sales professionals, or Salesblazers, strive to solve people’s problems with the best possible products and services. That’s how they close deals, make customers successful, and help their companies grow.
Understanding the customer’s challenges and finding the perfect product or service solution is often complex, so sellers, sales leaders, and sales operations professionals must work successfully as a team to close the deal.
Meet Sales Professional Nina Serr. Nina believes sales is all about relationships, conversations, and being human.
“Trailhead helps me learn how to speed up my deal cycles, more effectively find opportunities for upselling in my accounts, and use Salesforce more efficiently.”
Explore the Sales Career Path to see if you could be interested in a career as a #Salesblazer.
Service professionals solve customer problems and inquiries to provide satisfactory customer experiences. They also drive loyalty. Done right, customer service is one of the most effective customer retention tools in a business’s arsenal.
Meet Stephanie Barton, a Manager of Business Systems and Support Services. Stephanie taps into the power of the Trailhead ecosystem to innovate, find solutions, and give back to others with knowledge sharing. Trailhead helps her stay ahead of service technology and build a successful career in customer service.
“Networking and learning on Trailhead have helped me grow and transform my 20+ year career in call center management and Salesforce administration. Whenever a question comes up that I don’t know how to answer, my first step is going to Trailhead and seeing what trails are available to help me learn.”
Interested in a career as a #ServiceStar? Check out the Service Career Path.
Salesforce Designers are passionate about creating human-centered experiences on the Salesforce Platform. They lead with values front and center—building trust into every tool, experience, and service.
Design is a critical ingredient in nearly half of Salesforce roles. Wherever you are on your journey, you can level up your Salesforce career with design skills that put people first.
Meet Design Strategist Angela Conway. She was inspired to pivot careers after personally experiencing the positive impact of intuitive and empathetic customer experiences.
“The Designer Career Path empowers me to create valued experiences for users and advance my skills in the Salesforce ecosystem.”
Become a #DreamDesigner on the Salesforce Platform! Get started with the Salesforce Designer Career Path.
Cybersecurity professionals assess an organization’s security needs and establish standards and best practices. They design, implement, and maintain secure network solutions to protect an organization’s data. Cybersecurity is one of your organization’s most powerful operational and financial tools to drive down the cost of security risks.
Meet Cybersecurity Manager Mariel Townsend. Mariel wasn’t intimidated to jump into a new field—she embraced the challenge and loved that there’s always something new to learn.
“Trailhead has been an incredible resource as I grow my cybersecurity career and learn in-demand skills including data security, compliance, and privacy regulation.”
Looking to become #SecuritySavvy? Explore the Cybersecurity Career Path.
We’re excited to continue Trailhead’s mission of creating equal pathways into the tech industry. Anyone can discover their perfect career, connect with fellow Trailblazers, and start learning for free today.
Want to get started with Trailhead? There’s a trailmix for that!
Discover expert insights to help you develop your career, connect with Trailblazers, learn Salesforce, and earn certifications. Explore practical how-to guidance, authentic peer perspectives, and inspiring Trailblazer stories.
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