5 Ways AI Is Changing Advertising Sales
Artificial intelligence in advertising sales is changing. See how AI can help ad sales pros improve both their effectiveness and efficiency.
Designing Personalized User Experiences with Data and AI? Keep This in Mind
To exchange personal information, users need to feel there’s a mutually beneficial relationship. Design experts discuss the future of trust.
Salesforce Announces AI Cloud – Bringing Trusted Generative AI to the Enterprise
AI Cloud is a suite of capabilities optimized for delivering trusted, open, and real-time generative experiences across all applications and workflows.
How To Build Product Messaging and Positioning That Stands Out
Messaging and positioning work together and should be the North Star for any product launch. If done well, they will set you apart from the competition.
NBCUniversal Becomes a Tech-Driven Content Company and Earns New Fans
NBCUniversal is building the ultimate digital fan experience for the LA28 Olympic and Paralympic Games. This is how they're tackling the challenge.
How To Create Brand Messaging That Resonates
With solid brand messaging, customers will be clear on who you are, what you do, and where you stand. Here’s how to get started.
4 Consumer Privacy Tactics To Win Over Mistrustful Customers
Consumers are more wary of sharing their personal data. Brands need to be transparent with their data use, and offer their shoppers access to real value and control to win their trust. Here’s how the rules have changed.
4 Common Beliefs About the Future of Advertising – and Why They’re Wrong
Imagine you walked up to your best friend one day and said, “Hi, it’s great to meet you! What’s your name?” While discussing digital advertising myths, that scenario was posed to me by…
3 Things CMOs Can Do Now To Build a Bridge To the Future
What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?
Profitable in a Pandemic? How This Advertising Firm Pulled off Growth
While other companies in the direct mail industry have struggled during the pandemic, Valpak has grown, and thrived.