In 1999, Salesforce began as a sales tool called customer relationship management (CRM) that was simple for everyone to use. Today, Salesforce continues to democratize technology, making the cloud, mobile, social, IoT, and now AI available to all companies, regardless of size and scale.
It's going to be way easier than you think to run Salesforce Einstein Analytics. Here are three everyday business activities — you probably already do them — where artificial intelligence can improve customer interactions and business processes.
Let’s face it, being disruptive in today’s advertising market has its challenges. Emerging technology, new mediums, adjustments in consumption habits, changes in ad spend — these are just a few of the factors affecting how the media industry operates.
In particular, ad and content sales...
In an age when consumers demand more relevant, personalized brand experiences than ever before, data-driven advertising strategies are key to increasing leads and improving ROI.
Digital advertising is the most targetable, measurable, cost-efficient, and quick-to-implement way to do this. Magna...
Advertising and marketing are all about great ideas.
That’s what we’re told, anyway, when we’re starting out, studying it in school. And in the beginning, it’s a notion you grip onto as you grind through nights and weekends to develop commercials, websites, swag, and display ads, some of which...
Are your digital advertising strategies and programs aligned with the modern state of B2B buying?
The B2B buying environment continues to undergo fast and fundamental change. Across all verticals the job function has evolved to less traditional procurement, and more global strategic sourcing of...
Global digital advertising spend reached $209 billion in 2017. Whether on mobile, social or the web, consumers are receiving more marketing messages than ever before. For companies to cut through that noise, advertisers must deliver relevant content that resonates with every individual.
During the holiday season, smart retail marketers know that they have a unique asset that only they can put to use - customer data in their CRM. To boost holiday sales, CRM data can help grow every retailer's customer base by targeting shoppers directly on Google and Facebook.
2017 is coming to a...
Marketers are waging fierce battles over customer experience, because they know it’s a key company differentiator. Providing a satisfying customer experience is complex and involves more channels than ever before. A key and still growing channel for marketers continues to be social media, and its...
B2C brands, the ones we passionately love and personally identify with, have nailed the ability to build an emotional connection with their customers.
While this has historically been easier for B2C marketers due to the nature of the content and level of customer interaction, times are changing....
What keeps business leaders awake at night?
What do C-suite leaders have in common across disciplines?
What new skills are required for leading businesses today?
In the summer and fall of 2016, Salesforce interviewed dozens of business leaders from around the world to discover the most pressing...